The Legend Joe Weider

Bodybuilding lost a legend today,  Josef Edwin “Joe” Weider passed away at the age of  93 at his Valley home in Los Angeles, California.

Joe’s legacy is long and distinguished, but he may be best remembered for being the co-founder of the International Federation of Body Builders, the IFBB, now the most prominent bodybuilding organization in the world.

Along with his brother and IFBB co-founder, Ben Weider, Joe had a vision to elevate the sport of bodybuilding on an international stage through his creation of the IFBB’s most prestigious event(s), the Mr. Olympia, the Ms. Olympia, and the Masters Olympia bodybuilding contests. His vision has helped grow such superstars as  seven time Mr. Olympia winner Arnold Schwarzenegger, who credits Joe with inspiring him to become a bodybuilder and eventually to move to America.

Joe was also a pioneer in the fitness publication arena, developing Weider Publications, and producing such titles as

  • Muscle & Fitness
  • Flex and Shape
  • Men’s Fitness
  • Your Physique

As we approach the 2013 Olympia, it is inevitable that Joe and his family will be top of mind as the very best bodybuilders in the world come together on Weider’s stage to win the most prestigious award in bodybuilding, and to honor the life and accomplishments of Josef Edwin “Joe” Weider and his brother, Benjamin “Ben” Weider.

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